We have now entered a time that is already redefined by the uprising of China, not only in China but also in the western world. With industrialisation and the rise of the Middle Class in China never before have the people of China been seeking investment opportunities internationally. The problem is that many people in the west are missing this opportunity due a lack of cultural IQ. If business leaders can embrace a view to China, then they will also be embracing an opportunity for business expansion today and in the future.
In this presentation, David Thomas presents trends and data pointing towards a new economy that will be molded by Chinese investment. Cross-cultural barriers, traditional viewpoints with regards to globalisation and fear of the unknown is preventing business leaders from surfing a new and disruptive wave in international business. David Thomas dispels these common myths and presents the case that taking a view to China will determine the wealth of your business today and in years to come.
The audience will walk away from this presentation with a fresh perspective on China from a cultural and business point of view. He gives audiences the tools to dispel myths about China that may be inhibiting them from taking action. He also provides clear steps and take aways for any organisation looking to raise their cultural IQ and seize and undeniable opportunity to gain access to a new world market.