Episode4: Nike’s Branding Strategy to capture the China market – Revealed!
Do big international brands get a free pass when entering the China market? Is your international presence enough to be successful or do you need to rethink and develop a new strategy for China?
Episode 3: How Mackas are navigating the Nine Bends Bridge into China
Mackas Australian Black Angus Beef was established in 1884, a proudly family-owned business now into its fourth generation, led by Robert and his children. Mackas uses some of the world’s best genetics to breed quality, grass-fed, grain-finished Angus Verified cattle which has captured the high standards required by the Chinese market since 2016.
Episode 2: Nutreat’s fast track entry into China’s booming aged care sector
Nutreat is a leading supplier of Australian sourced nutritional products to China’s senior living market, securing a licensing agreement to sell directly into aged care centres in Beijing and delivering delicious, nutrient-rich supplement powder and snacks for individuals who may need protein supplements, energy, vitamins and minerals in between or with meals. In this episode, […]
Episode 1: The story behind A.H Beard’s massive success in China.
A.H. Beard is a 120 year old family business and a highly respected manufacturer of high quality bedding and mattresses in Australia which they export all over the world. Their business in China has exploded with over 50 showrooms and a local team who have seen the benefits of competing on quality and value rather […]