Canva is one of Australia’s leading design tech companies, raising over US$200 million at a valuation of USD $40 billion and placing it in a perfect position for global success. It’s well known as a popular graphic design platform, allowing users to design graphics for social media, presentations, posters, and other visual content. As part of its vision for global expansion, Canva’s major challenge is to adapt their platform for new market. In this episode, we learn how Canva has successfully localised their platform for the Chinese market which created some unique and unexpected challenges. 

China Success
China Success
Episode 5: Canva's Hyperlocalization strategy for entering the China market

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