One of Australia’s greatest success stories in China is the leading health supplements brand, Blackmores, which has inspired many other brands to follow in their footsteps. The principal architect of their success is Peter Osborne, a former senior trade commissioner with Austrade, who joined Blackmore’s in 2009 to head up their Asian operations with responsibility for 14 operating companies in Asia and a goal to launch in China. Peter generously shares his experiences in China, his lessons for aspiring entrepreneurs and his thoughts on what it takes for foreign brands to succeed in China’s fast changing consumer markets.

China Success
China Success
Episode 8: Blackmores - an Australian success story in China

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