I was standing on a rooftop in Ho Chi Minh City last month with a local fund manager who has run a Vietnam-only strategy for fourteen years.
He pointed across the river. “You know the Bund in Shanghai? That’s our Bund. You see the flat vacant land on the other side? That’s our Pudong.”
I didn’t need to ask what he meant.
Everyone knows what happened to Pudong.
Last October, FTSE Russell upgraded Vietnam to ‘Secondary Emerging Market’ status. Most people barely noticed.
But plenty of people have noticed Vietnam. Flight bookings are up. Hotels are full. Tourists who went expecting cheap street food came back talking about construction cranes, new highways, and a middle class that didn’t exist ten years ago.
They saw it. The investment story was right in front of them.
The question I keep getting from investors isn’t “is Vietnam interesting?” They already know it is. The question they ask is “how do I get a piece of it?”
Single-market exposure demands deep local knowledge, consistent process, and a track record that survives a few cycles. Most managers can’t show you all three.
This one can.
The fund manager is working with me to engage with investors who are genuinely curious in Vietnam for the longer term.
If that’s you, please drop me a message
PS – Wholesale, institutional and professional investors only. Happy to share a fund overview if you’d like something to read first.
